I was racking my brains about how we, as a company, can do something about Carbon Emissions.
(We already do a bit. We print nothing we don’t have to, we produce no printed marketing material and only provide electronic invoicing, for example. Small stuff, but we DO think about things like that and do what we can)
Carbon Offsetting seems to be all the rage. I was never kinda comfortable with the whole concept. I just don’t really get it.
To me it was always a bit like that experiment they did with imposing a fine on Parents who don’t pick up their kids on time from school (and hence not inconvinience the teachers/ school). They THOUGHT it would incentivise the parents to be on time … but the OPPOSITE OCCURRED! Since Parents considered that they were now paying, it was suddenly okay to be late to pick up the kids, and incidences sky-rocketed!
See Here for the best reference i can find to this experiment. Best I can find in 20 Seconds anyway. I think it was reference in Tim Hartfords book “The Undercover Economist” or “Freakonomics”. One of the 2. Could be wrong. Good books anyway!
So I did a bit of research and came up with this video which put the nail in the coffin of that thought! Ha ha!
Wow. Check out this on ZDNET today! How does this happen, I wonder, and how on earth are people so tolerant of certain companies … mainly Tech companies??
I dont know, man, but in my business this would NOT be good enough! You release a product, within a couple of days faults are found with it (not EVENTUALLY, BUT WITHIN DAYS!!!) and somehow this is deemed an opportunity to make a good impression??!!
My clients are intolerant of the smallest error or even of things not going quite right due to circumstances beyond our control!
Damn! I am getting into the Software Business, man!
Imagine my surprise to get an “unsolicited” but USEFUL email into my inbox this morning.
I have been using “Efax” for some time now, all in the spirit of the Paperless Office (plus I don’t want or need the hassle of having a damned Analogue phoneline installed!) and it always works great for us!
So I get a little email, suggesting that since I have been using it for MORE than a year now, why dont I go on the “Annual” pricing plan instead of the “monthly”. It will end up saving me 2 months a year on the subscription.
Now I know that it is interesting to them to have Annual customers, I am sure it makes their planning and forecasting easier, and probably (if you aggregate the numbers) makes their company more valueable, but I think it is a nice touch anyway. Gift Horses and Mouths come to mind!
They could have just left me (and others, I am sure!) on that monthly plan and taken the higher revenues afforded by lazy Bas*&%*$ like me who don’t bother to look at the cheapest overall plan on such things.
Nice touch, eFAX. I am sure you will be MORE than adequately compensated for such systems in the long run!
